by Roger Leyden | Oct 4, 2020 | Marketing, Press Releases
Local Enterprise Offices of Clare and Limerick Launch Tech Disrupt 4.0
Up to €25,000 funding vouchers available from Local Enterprise Offices Clare & Limerick
for developers of ‘Industry 4.0’ related solutions.
Industry 4.0 …The 4th Industrial Revolution
Local Enterprise Offices (LEOs) Clare and Limerick have announced the launch of Tech Disrupt 4.0, an exciting pilot project where participants can secure up to €25,000 in funding vouchers to help create and launch solutions that align with the principles of Industry 4.0.
The Tech Disrupt 4.0 pilot project aims to encourage cutting edge technology, innovation and software development in counties Clare and Limerick. Managed by the LEOs of Clare and Limerick, the project through a competitive structure, will support individuals and businesses that develop solutions that will deliver automation and smarter decision-making tools to manufacturers and associated industries. The project is open to individuals and businesses who are located or domiciled in counties Clare and Limerick.
After a series of online events and ideation workshops, interested parties will be encouraged to make a presentation of their proposed Industry 4.0 aligned solution. 6 entries will be chosen to receive up to €25,000 of funding vouchers to help create and develop a viable business solution.
Solutions aligned to Industry 4.0 include, but are not limited to:
Big Data and Data Analysis
Artificial Intelligence/Machine Learning (AI/ML)
Internet of Things (IoT)
Robotics and Automation
Virtual and Augmented Reality (VR & AR)
The Mayor of Clare, Cllr Mary Howard, said: “Innovation has never been more important than it is at the present time, so I am pleased to see supports such as this that encourage and facilitate great ideas to flourish. Our businesses and communities have a track record of tremendous adaptability, and I have no doubt we will see exciting technological developments in response to the challenges of the future.”
Padraic McElwee, Head of Enterprise, Local Enterprise Office Clare adds, “Ireland’s Mid-West region has always been an innovator and disruptor, from Shannon Airport and Shannon Free Zone to inventing Duty Free Shopping and Irish Coffee. The region is home to some of the world’s leading technology, automotive and med-tech companies such as Dell, Intel, General Motors, Jaguar Landrover, Edward Lifesciences, Stryker, EI Electronics, Uber, Analog Devices and Johnson & Johnson. The Tech Disrupt 4.0 pilot project aims to encourage technological innovation and development in the region by providing the funding and supports necessary to bring an entrepreneurs dream to a reality.”
Mayor of the City and County of Limerick Cllr Michael Collins said: “Innovation is the key to success. We cannot stand still when it comes to business and enterprise. We need to be focused on the next steps and how best we can innovate to succeed. This joint project will place Limerick businesses at the forefront of using smart technologies in order to grow and compete on an international scale. It shows the edge that we have as a region to work together to achieve a competitive advantage by embracing new technologies and harnessing the innovative ecosystem we have to create results.”
Mike Cantwell, Head of Enterprise, Local Enterprise Office Limerick, adds “In the long term we envisage that some of the participants of the Tech Disrupt 4.0 pilot project may progress to be leaders in their fields and help the Mid-West region to become a leading location for innovators, disruptors and software developers aligned to the principles and applications of Industry 4.0.”
To find out more and to register your interest in the Clare and Limerick LEOs Tech Disrupt 4.0 pilot project please visit the Local Enterprise Office website
by Roger Leyden | Sep 8, 2017 | Business Development, Communications, Marketing
The webinar is taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing events to be broadcast live. Participants can join live from any location in the globe, provided they have an internet connection and login details.
Marketers are realising that webinars drive high quality leads and provide organizations with great opportunities to offer value and knowledge to prospective clients and associates.
In order to run a successful webinar, we at RML Marketing & Business Development Solutions, have come up with the following:
Top 10 Tips for a Successful Webinar
- Topic: Choose your topic and title carefully. Consult with members of your organization and concentrate on topics that will be of interest to your target audience. Make sure the subject matter can be explained in a short presentation.
- When to Run: Tuesdays and Wednesdays have been recognised as the best days to host a webinar. Always remember to think about time-zones and where you expect your audience to be based. A 12pm EST start in New York will be 9am PST in Los Angeles and 5pm GMT in London.
- Promotion: A three week lead-in promotional campaign (email, social media, blogs, paid ads, news articles, etc.) with a final day before reminder is best practice according to ReadyTalk
- Content & Presentation: Keep words to a minimum on your presentation deck. Use images, graphs and infographics to highlight talking points. If possible use 2 presenters to alleviate the monotony of a single voice. A guest presenter of a happy client or partner can also be a great addition.
- No Hard Selling: Do not turn your presentation into a hard sell of your product or service, you will lose the interest of your audience. Instead come across as a knowledge leader, addressing a solution to a problem. The fact that your organization sells that solution should be kept to a minimum.
- Dry Run: Dry run and practice, practice, practice……. Always do a dry run a couple of days before the webinar is scheduled. Ask work colleagues to sit in and give feedback. Test all equipment, links, audience chat boxes, audio links and phone lines that will be used.
- Make it Light: Try to introduce some humour or tell a customer success story.
- Duration: 30-45 minutes of presentation with an additional 15 minutes at the end for Q&A is a good rule of thumb, but this will greatly depend on your content and target audience.
- Audience Participation: It is wise to mute your audience during the main presentation, but actively encourage them to participate and ask questions at the end. Tell them at the start of the presentation that you will be opening up the on-screen chat boxes or phone lines at the end. It makes sense for the presenter to have help from a colleague who will read/field the questions as they come in.
- Follow Up: Always make sure to follow up with your audience the day immediately after the webinar was presented. Send them a thank you email and if possible a recording of the presentation or a copy of the slide deck. You can also ask questions to open up future conversations.