With 93% of B2B Marketers stating that Social Media is their number 1 tool for content creation and distribution, we take a look at what it offers the astute B2B Marketer. Here is a list of some of the benefits that we believe Social Media platforms bring to B2B Marketing:
Platforms such as LinkedIn, Facebook, Twitter, YouTube, Google+, etc., are wonderful tools to highlight and promote your organizations products and services through case studies, customer success stories, webinars, white papers, upcoming shows and events.
Engage with Customers and Prospects
You can use tools such as Twitter to engage with customers and prospects and even offer customer support. Setting up User Groups on LinkedIn is another great way to grow an active, loyal following for your brand. It is essential that these accounts are constantly monitored and responded to in a timely manner.
Social Media can Improve your Website’s SEO
According to Kissimetrics social media profiles will influence the content of your search results and, in fact, social media profiles are often amongst the top results in search listings for brand names.
Use Video as a Lead Generation Tool
Developing product overview and customer testimonial videos can help drive leads and enquiries to your organization.
Keep an eye on the Marketplace and your Competitors
Hootsuite suggests that you can use Social Media very effectively to keep an eye on your competitors. Known as social listening, your organization can see what your competitors are offering, what is being said about them and any big industry news that may just have been announced.
Drive Traffic to your Website
Make sure to list your homepage URL on all your social sites, this can drive traffic back to your full site from the social media platform that your organization has been found on.
Tradeshows and Events
Using the recognized Tradeshow and Event hashtag (#show2017) can help highlight your organizations participation and drive traffic to your booth or speaking engagement.