3. Select the type of email marketing campaigns you want to send
There are a number of different types of email campaigns you can send to subscribers, and the type you choose really depends on the goals you have already established. Here are some of the different campaigns that can help you achieve your email marketing goals.
An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest. If your goal is to keep in touch with a list of people you already know (i.e. existing customers), then a newsletter is the perfect type of campaign to send. It will keep your business and your products top of mind and drive people back to your website.
A marketing offer email is essentially any campaign you send with the goal of driving a direct response. This can take several different forms, including:
- A campaign showcasing some of the latest stock and encouraging people to purchase
- A campaign offering a discount or special promotion on your products or services.
The marketing offer email is effective if your goal with email is to directly drive sales. It presents a product or discount offer and includes a direct call to action for people to click-through to your website and make a purchase.
An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service
An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend. It should list date, time and venue of event and encourage your audience to RSVP with their details.