Blockchain described here in a previous post is a data base or ledger that allows information to be stored and distributed, but not to be changed or copied. It is decentralized and is the sole system of record for any given transaction or set of agreed transactions.
Blockchain marketing, though yet in its infancy, has the potential to disrupt the search engine and online advertising industry (PPC, SEM, Banner Ads, etc..) because it will remove the need for third party platforms such as Google or Facebook. Currently businesses use these platforms to place ads and target potential customers. These platforms gain a great amount of personal data from the customer (person who performs the search) plus a huge revenue stream from the businesses that advertise. However, this may all be about to change. Blockchain marketing companies are focusing their efforts on search-data privacy, giving users full control over their data.
Get Paid to Search!
When users perform a search using blockchain marketing technology, they can select the amount of data they want to be released to advertisers. Then, unlike what happens with other digital marketing services, users can be compensated for their data. So, instead of a third party selling your data to advertisers, you’re selling it to them directly – yourself, and being rewarded with cryptocurrency or tokens.
According to Entrepreneur Magazine one such emerging blockchain marketing company is Bitclave. BitClave’s search engine uses Ethereum blockchain technology and eliminates the need for third party online advertising platforms, creating a direct connection between potential customers and businesses. This is the hallmark of blockchain technology, i.e. it eliminates the need for third parties in all transactions.
100% Data Accuracy for Marketer
Another benefit to the marketer/advertiser is that blockchain can verify that every user is genuine with 100 percent accuracy and therefore the advertiser is only charged for genuine clicks through to their site. Blockchain potentially presents a big threat to Google and Facebook’s future advertising revenues.