Blockchain Marketing – Get Paid to Perform a Search!

Blockchain Marketing – Get Paid to Perform a Search!

Blockchain Marketing

Blockchain described here in a previous post is a data base or ledger that allows information to be stored and distributed, but not to be changed or copied. It is decentralized and is the sole system of record for any given transaction or set of agreed transactions.

Blockchain marketing, though yet in its infancy, has the potential to disrupt the search engine and online advertising industry (PPC, SEM, Banner Ads, etc..) because it will remove the need for third party platforms such as Google or Facebook. Currently businesses use these platforms to place ads and target potential customers. These platforms gain a great amount of personal data from the customer (person who performs the search) plus a huge revenue stream from the businesses that advertise. However, this may all be about to change. Blockchain marketing companies are focusing their efforts on search-data privacy, giving users full control over their data.

Get Paid to Search!

When users perform a search using blockchain marketing technology, they can select the amount of data they want to be released to advertisers. Then, unlike what happens with other digital marketing services, users can be compensated for their data. So, instead of a third party selling your data to advertisers, you’re selling it to them directly – yourself, and being rewarded with cryptocurrency or tokens.

According to Entrepreneur Magazine one such emerging blockchain marketing company is Bitclave. BitClave’s search engine uses Ethereum blockchain technology and eliminates the need for third party online advertising platforms, creating a direct connection between potential customers and businesses. This is the hallmark of blockchain technology, i.e. it eliminates the need for third parties in all transactions.

100% Data Accuracy for Marketer

Another benefit to the marketer/advertiser is that blockchain can verify that every user is genuine with 100 percent accuracy and therefore the advertiser is only charged for genuine clicks through to their site. Blockchain potentially presents a big threat to Google and Facebook’s future advertising revenues.

For help with your marketing or online advertising requirements contact RML Marketing & Business Development Solutions today.

Ask “Siri” and “Alexa”: 4 Things To Prepare For Voice Recognition Marketing.

Ask “Siri” and “Alexa”: 4 Things To Prepare For Voice Recognition Marketing.

A fundamental change is coming in how consumers will engage with content, commerce and advertising, driven largely by the rapid growth in AI-enabled voice recognition devices such as Amazon Echo, Apple HomePod and Google Home. 

The interface is simple, to start you just trigger word – “OK, Google”, “Alexa” (Amazon) or “Siri” (Apple) – ask a question and get a response. Welcome to a future where your voice is the main signal for all your search and shopping functions.

ComScore predicts that 50% of all searches will be done through voice recognition devices by 2020, thus one can see why Marketers are keen to get their products recognized by Alexa or Siri. But how will voice recognition search work on these devices? It is believed that Alexa will query several resources available, including Bing, Yelp and a database of enabled Skills, including WebMD for medical queries. Having your solutions or products promoted/listed in Google Answer Box is also believed to be highly effective for them to be picked up by these voice recognition devices.

What Should Marketers Focus On To Get The Most Out Of Voice Triggered Search?

 

Voice Recognition Language

Using voice only, marketers will not be able to provide mouth watering images of products, environment, promotion models etc., but instead will have to concentrate heavily on script and language to enable these mental images and emotional responses.

Search & Key Words

Again, using voice only search, consumers search queries will be slightly different in conversation than those they would use if they had to type the search into a keyboard. Marketers will need to make sure their key words and key phrases match more closely conversational searches than those which are typed.

Consumer Memory

Research has shown that audio alone is less successful than audio and visual combined. Marketers will need to build in music, sound effects and branded tones to be strategically aligned to help drive lasting memories with consumers.

Structured Data

Structured data from within your website becomes more important because it is one of the signals used to power the search results or direct answers. Using structured data will help voice recognition search engines crawl your data more efficiently.

 

If you would like assistance to help your organization prepare for better search results from voice recognition devices and bots such as Siri and Alexa, contact RML Marketing & Business Development Solutions today.

Social Media for Business – which platforms work best?

Social Media for Business – which platforms work best?

Social media for business has become a very important marketing tool, offering organizations opportunities to increase brand awareness, run targeted campaigns, increase leads and build community relationships.

Like everything in life, not all social media platforms are equal; some will appeal to B2C markets, others to B2B organizations, some to younger generations, others to more mature audiences and so on.

Here is a brief list of some of the popular Social Media platforms used in business today and to which types of business they may most appeal:

SOCIAL MEDIA FOR BUSINESS

 

1. TWITTER

 

What is it?

Twitter is an online news and social networking service where users can post and interact with messages called “tweets”. Until recently a tweet was limited to 140 characters, however, Twitter has just recently doubled this limit to 280 characters.

What type of business is it suitable for?

Twitter is suitable to all businesses from the Sole Trader to the Multinational Corporation.

What should it be used for?

Organizations should use Twitter to highlight upcoming events, new product launches, important company announcements, customer service and much more. Due to its brevity, you can ‘link’ your tweet to a web page with much more detailed information, you can shorten the web page link address for your tweet by using services such as bit.ly and goo.gl. A great Beginners Guide on how to use Twitter has recently been published by WebClare.

When to use?

Businesses should post on and interact with their Twitter accounts on a daily basis.

2. LINKEDIN

 

What is it?

LinkedIn is a business oriented, professional networking social media service.

What type of business is it suitable for?

LinkedIn is one of the most popular social media for business platforms and is primarily suitable for businesses that operate in B2B (business to business) marketplaces and Recruitment.

What should it be used for?

Description of company and services provided, individual’s professional profile, new job postings, company and product announcements, highlighting upcoming events. LinkedIn prioritizes relationship building amongst members, do not lead with a sales pitch to a new connection, but rather build a relationship built on mutual interests or industry sectors.

When to use?

LinkedIn should not be over used as your connections may view this as spam. Posting a couple of times a week may be sufficient. As well as posting on your company’s profile you can also post on relevant LinkedIn user groups for a wider audience reach.

3. FACEBOOK

 

What is it?

Facebook is a popular free social networking website that allows registered users and businesses to create profiles, upload photos and videos and post messages. With over 1.6 Billion active users worldwide, it is the world’s most popular social media platform.

What type of business is it suitable for?

Like Twitter, Facebook is suitable for all.

What should it be used for?

Facebook can be used for increased brand exposure, targeted offers, communication platform, building a loyal brand following and community. As part of your social media for business strategy your organization can use Facebook Ads to target selected demographics, geographical locations and much more. The Marketing Crowd offer wonderful courses on best practices for Facebook Marketing

When to use?

Post on a daily basis. Try to make posts interesting and encourage audience participation, including likes, comments and shares.

4. INSTAGRAM

 

What is it?

Instagram is an internet based photo sharing application that allows users and businesses to share pictures and videos on their accounts.

What type of business is it suitable for?

Luxury brands, fashion, food and lifestyle product companies.

What should it be used for?

Sharing visual content and short videos. By using the same filters consistently your organization or brand can establish a style that will become instantly recognizable to your followers. Using appropriate #hashtags is also very popular on Instagram.

When to use?

Organizations should aim to have at least one post per day.

5. PINTEREST

 

What is it?

Pinterest is a free website that requires registration to use. Users can upload, save, sort and manage images which are known as ‘pins’ through collections known as ‘pinboards’.

What type of business is it suitable for?

Mainly suitable for Fashion, Food, Travel and DIY businesses.

What should it be used for?

This platform should only be used if your organization has great images to share. According to The Next Web Pinterest favors most recent content, pinning and re-pinning should be done on a regular basis.

When to use?

Frequently, many times a day.

6. YOUTUBE

 

What is it?

YouTube is a video sharing website that allows users to upload, view, rate, share, comment and subscribe to other users. YouTube is owned by Google, so when it comes to SEO, videos are more likely to appear in search results than other websites.

What type of business is it suitable for?

Any organization that has video content to share.

What should it be used for?

Product promotions and demonstrations, ‘how to’ guides and client testimonials.

When to use?

Organizations should try to post a new video at least once a week.

 

 

The above is a brief overview of some of the most popular social media for business platforms used today. Other platforms such as Yelp, Google+, Snapchat, Quora….. should also be considered depending on your organizations target market and demographics.

If you would like help with your social media marketing and which platforms will work best for your business contact RML Marketing & Business Development Solutions today.

Why your organization should enter Business Award Competitions – 6 steps to consider

Why your organization should enter Business Award Competitions – 6 steps to consider

Business Award Competitions should become a serious part of your organizations overall marketing mix. As well as providing invaluable publicity, business awards can help lend credibility to your prospects, clients and give a sense of pride and motivation to your staff.

According to Ed Reeves, co-founder of Moneypenney, business award competitions “go a long way to promoting a business. An award win, or even a nomination, can act as a third-party endorsement for the business and a confirmed seal of quality which can reassure clients that they are, in fact, working with the best of the best.”

Your marketing and business development departments should treat business award competitions with the respect and resources they deserve:

1. Which Business Award Competitions should your organization enter?

Only enter award competitions that are appropriate to your organization and/or solution. Stick to genuine awards and don’t be lured by the multitude of new ‘fake’ awards which can be purchased, other organizations and peers can see through these instantly. A Business Association, Chamber of Commerce, Industry Body and or Channel Partner award is usually a good place to start.

2. Is your product/solution ready?

Decide internally if your solution is ready to enter the awards, should you sit out this year and enter the following year when your solution is more refined, developed and has a great customer success story to back it up?

3. Resources

Devote the resources and skilled staff to fill out the awards application form with as much detail as possible on why your solution should not alone be nominated but could also be a worthy winner. Where possible list customer success examples.

4. Publicity and PR

Make sure your marketing team fully exploits the PR opportunities presented. Remember that these business award competitions will help your organization gain additional publicity from the marketing efforts of the award show organizers, fellow competitors and industry peers. Even if you do not win, the fact your organization was nominated and promoted will stand to the organization for years to come. Make sure to develop an awards page on your website to list all the awards you have won or been nominated for.

5. Benchmarking

According to Small Business BC awards are often built upon best practice and industry standards. By measuring your business against the awards criteria and comparing against your competitors’ solutions, you will be able to assess where your product/solution stands in the marketplace.

6. Awards Ceremony

Awards ceremonies usually take place around evening dinners and social events, make sure to attend where possible as they present wonderful networking opportunities to mingle with industry peers. You could also use the opportunity to bring staff as a reward for their hard work and commitment.

If you would like to know more about how RML Marketing and Business Development Solutions can help your organization enter and win business awards that are appropriate to your industry contact us today.

4 Tips on How to turn Social Media Likes into Sales

4 Tips on How to turn Social Media Likes into Sales

We often hear organizations say something along these lines, “we are getting so many social media likes, shares and comments but we are not seeing an increase in qualified leads or sales”. The problem here is that organizations are only doing half the job, i.e. they have the first part completed by setting up social media accounts and providing great content. The problem is that when many organizations reach this stage they just sit back and wait for the sales to roll in.
Unfortunately, this is not how it works in real life, social media accounts need to be constantly worked and require a lot of time and effort to reap the rewards. Here are 4 quick tips that will help turn your social media likes into sales:

1. Engage with your social media likes audience

Thank people for liking your posts, ask them what aspects they liked and is there anything else they would like to see. Offer to setup a call or start an email conversation off the social media platform to further discuss the prospects needs and wants and how you can provide a solution for same.

2. Capture prospects details now for later conversion

According to Socialmediaexaminer.com the social media ‘liker’ may not be ready to purchase just yet, however, your organization now has an opportunity to capture their details and encourage them to sign up for your company newsletter, future promotions, case studies, etc.. As some social media leads enter the sales funnel at a very early stage you will need to develop targeted campaigns with further content that will help drive the decision making process.

3. Make buying easy

It’s most important to make buying super easy for your social media audience. Make sure that website links on your social media accounts bring the prospect directly to the purchasing page and not just your generic home page where they will have to further search for themselves. Some social media platforms will allow you to create a purchasing tab from within the platform.

4. Customer service

It is critical that you are highly responsive in a timely manner to questions and comments posted to your social media accounts. Ask satisfied customers to provide a 5 star review and be courteous and polite at all times as one bad interaction may have lasting effects.

If you would like to know more about how RML Marketing and Business Development Solutions can help your organization turn social media likes into sales contact us today.

Customer Prospecting, ugh, do I have to?…………..

Customer Prospecting, ugh, do I have to?…………..

The simple and easy answer is no you don’t need to do new customer prospecting. However, for those of us who would still like to have a business this time next year, the irrevocable answer is yes!
Customer prospecting is key to sustaining, growing and making a success of your business, whether you are a start up or more mature organization. According to Continuity Programs, customer prospecting delivers the following benefits:

• Higher Sales

This one is a bit of a no brainer and most likely the number one reason that any organization creates and executes a customer prospecting program. Gaining more sales will increase revenue and ultimately should lead to greater profitability if managed correctly.

• Customer Prospecting can lead to Decreased Costs

Very often organizations can become so focused on advertising as the key means to generate new business that they forget or overlook other lead generation opportunities. Having targeted customer prospecting campaigns can often be delivered at a fraction of the cost of traditional advertising and deliver a better yield.

• Customization

Highly targeted prospecting campaigns allow you to customize your message to your intended audience, focusing on a need or solution that is highly relevant to them. Use customer success stories to back up your product or solution.

So now that you are hopefully convinced to start a customer prospecting campaign, here are some steps that Geoffrey James, contributing editor with Inc.com recommends you take:

1. Get a Decent List of Prospects

You can make up a great prospecting list from referrals, web site enquiries and networking (both online e.g. LinkedIn User Groups and offline e.g. Business Associations and Trade Fairs). You could also purchase a prospecting list that is focused on your target customers or industry niche.

2. Create a Qualifying Script

Define a conversational way to ask during the initial conversation if (a) the prospect has a need for your solution (b) the budget to purchase same and (c) the authority within their organization to do so.

3. Set Reasonable Goals for a successful Customer Prospecting outcome.

Set a target for how many prospects in your pipeline that you will need. For example, if you would like to achieve 5 new sales every week and you know from experience that you generate 1 sale from every 50 or so calls, you will need to make approximately 250 new calls every week.

4. Get into a Positive Mental state.

I cannot over emphasize the importance of this one. You will need a positive balanced approach. No one like to do business with a ‘Debbie Downer’, likewise this is hopefully going to be a business transaction, you do not have to try and be the prospects new BFF within the first 5 minutes of the call. Throughout the call be positive, optimistic and stay focused on what the prospects needs are.

5. Make The Call!

Work from a place where you won’t be interrupted or distracted. Always listen to what the prospect is saying and be aware of signs or indications where the prospect is letting you know they are ready to purchase right now “we’ve been looking to buy something like this”, “I was going to contact your firm about this”, “yes, we definitely need to talk”. These are key indicators that can help you move straight to the close of sale.

If you would like to know more about how RML Marketing and Business Development Solutions can help your organization develop successful customer prospecting campaigns contact us today.

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