Like everything in life, not all social media platforms are equal; some will appeal to B2C markets, others to B2B organizations, some to younger generations, others to more mature audiences and so forth.
Only enter award competitions that are appropriate to your organization and/or solution. Stick to genuine awards and don’t be lured by the multitude of new ‘fake’ awards which can be purchased, other organizations and peers can see through these instantly.
We often hear organizations say something along these lines, “we are getting so many social media likes, shares and comments but we are not seeing an increase in qualified leads or sales”. The problem here is that organizations are only doing half the job
Very often organizations can become so focused on advertising as the key means to generate new business that they forget or overlook other lead generation opportunities. Having targeted customer prospecting campaigns can often be delivered at a fraction of the cost of traditional advertising and deliver a better yield.
Digital marketing can be seen as a combination of electronic and web based techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, social media marketing, direct e-mail marketing and display advertising.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.