Business Award Competitions should become a serious part of your organizations overall marketing mix. As well as providing invaluable publicity, business awards can help lend credibility to your prospects, clients and give a sense of pride and motivation to your staff.
According to Ed Reeves, co-founder of Moneypenney, business award competitions “go a long way to promoting a business. An award win, or even a nomination, can act as a third-party endorsement for the business and a confirmed seal of quality which can reassure clients that they are, in fact, working with the best of the best.”
Your marketing and business development departments should treat business award competitions with the respect and resources they deserve:
1. Which Business Award Competitions should your organization enter?
Only enter award competitions that are appropriate to your organization and/or solution. Stick to genuine awards and don’t be lured by the multitude of new ‘fake’ awards which can be purchased, other organizations and peers can see through these instantly. A Business Association, Chamber of Commerce, Industry Body and or Channel Partner award is usually a good place to start.
2. Is your product/solution ready?
Decide internally if your solution is ready to enter the awards, should you sit out this year and enter the following year when your solution is more refined, developed and has a great customer success story to back it up?
Devote the resources and skilled staff to fill out the awards application form with as much detail as possible on why your solution should not alone be nominated but could also be a worthy winner. Where possible list customer success examples.
4. Publicity and PR
Make sure your marketing team fully exploits the PR opportunities presented. Remember that these business award competitions will help your organization gain additional publicity from the marketing efforts of the award show organizers, fellow competitors and industry peers. Even if you do not win, the fact your organization was nominated and promoted will stand to the organization for years to come. Make sure to develop an awards page on your website to list all the awards you have won or been nominated for.
According to Small Business BC awards are often built upon best practice and industry standards. By measuring your business against the awards criteria and comparing against your competitors’ solutions, you will be able to assess where your product/solution stands in the marketplace.
6. Awards Ceremony
Awards ceremonies usually take place around evening dinners and social events, make sure to attend where possible as they present wonderful networking opportunities to mingle with industry peers. You could also use the opportunity to bring staff as a reward for their hard work and commitment.
If you would like to know more about how RML Marketing and Business Development Solutions can help your organization enter and win business awards that are appropriate to your industry contact us today.