10 Short Tips for Running a Successful Webinar

10 Short Tips for Running a Successful Webinar

Webinar-Attendee

The webinar is taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing events to be broadcast live. Participants can join live from any location in the globe, provided they have an internet connection and login details.

Marketers are realising that webinars drive high quality leads and provide organizations with great opportunities to offer value and knowledge to prospective clients and associates. 

In order to run a successful webinar, we at RML Marketing & Business Development Solutions, have come up with the following:

 

Top 10 Tips for a Successful Webinar

  1. Topic: Choose your topic and title carefully. Consult with members of your organization and concentrate on topics that will be of interest to your target audience. Make sure the subject matter can be explained in a short presentation.
  2. When to Run: Tuesdays and Wednesdays have been recognised as the best days to host a webinar. Always remember to think about time-zones and where you expect your audience to be based. A 12pm EST start in New York will be 9am PST in Los Angeles and 5pm GMT in London.
  3. Promotion: A three week lead-in promotional campaign (email, social media, blogs, paid ads, news articles, etc.) with a final day before reminder is best practice according to ReadyTalk
  4. Content & Presentation: Keep words to a minimum on your presentation deck. Use images, graphs and infographics to highlight talking points. If possible use 2 presenters to alleviate the monotony of a single voice. A guest presenter of a happy client or partner can also be a great addition.
  5. No Hard Selling: Do not turn your presentation into a hard sell of your product or service, you will lose the interest of your audience. Instead come across as a knowledge leader, addressing a solution to a problem. The fact that your organization sells that solution should be kept to a minimum.
  6. Dry Run: Dry run and practice, practice, practice……. Always do a dry run a couple of days before the webinar is scheduled. Ask work colleagues to sit in and give feedback. Test all equipment, links, audience chat boxes, audio links and phone lines that will be used.
  7. Make it Light: Try to introduce some humour or tell a customer success story.
  8. Duration: 30-45 minutes of presentation with an additional 15 minutes at the end for Q&A is a good rule of thumb, but this will greatly depend on your content and target audience.
  9. Audience Participation: It is wise to mute your audience during the main presentation, but actively encourage them to participate and ask questions at the end. Tell them at the start of the presentation that you will be opening up the on-screen chat boxes or phone lines at the end. It makes sense for the presenter to have help from a colleague who will read/field the questions as they come in.
  10. Follow Up: Always make sure to follow up with your audience the day immediately after the webinar was presented. Send them a thank you email and if possible a recording of the presentation or a copy of the slide deck. You can also ask questions to open up future conversations.

 

Roger Leyden is CEO of RML Marketing & Business Development Solutions and has been creating and presenting webinars for many years. If you would like to know more on how RML can help you create and present cost effective webinars please contact us for further information.

 

RML Launch

RML Launch

Bespoke Marketing & Business Development Solution Provider Launched to Help SMB’s Increase Lead Generation and Gain Greater Brand Recognition

 

RML Marketing & Business Development Solutions will deliver bespoke online and offline solutions to help clients dominate their market verticals.

 

September 6th, 2017 | Ennis, Ireland – RML Marketing & Business Development Solutions, a provider of bespoke online and offline business growth solutions, has been launched to help small and medium businesses achieve growth through increased enquiries and greater name recognition in their relevant market sectors.

RML Marketing & Business Development Solutions was founded by Roger Leyden who has over 15 years senior Marketing and Business Development experience in Software, eCommerce and Real Estate sectors. Solutions to be provided by RML will include Market Research & Analysis, Digital Marketing, Press Releases, Webinars, Blogs, Social Media, Lead Generation, Website Design, Business Planning, Tradeshow Preparation and how to achieve the most from aligned Strategic Partners.

According to Roger Leyden, “Over the past number of years I have met many organizations with wonderful products and solutions, but who were struggling to get their message or product out to the correct audience. RML Marketing & Business Development Solutions was founded with the prime intention of helping these organizations get the right message to the right audience in the shortest possible time frame. At RML every client is unique and we will help them develop customized solutions that will maximize the ROI of their individual customer focused campaigns.”

As well as delivering marketing and business development solutions, RML will further enhance its offerings by providing clients with training on their chosen marketing and business development modules. Training can be delivered either on-site in a client’s premises or online and can be on an individual or group basis.

Roger adds, “Using today’s modern technology and best practices, RML Marketing and Business Development Solutions will operate on a global basis. We welcome enquiries from all corners of the globe and our in-house motto is to ‘Exceed Expectations Always’.”

About RML Marketing & Business Development Solutions: RML Marketing & Business Development Solutions is a provider of unique online and offline marketing and business development solutions which help clients to increase lead generation and gain greater brand recognition in their relevant market sectors. For further information please visit www.rml-marketing.com

 

PDF available: Press Release – RML Launch

6 Steps to Improve Your Online Reviews

6 Steps to Improve Your Online Reviews

The power of word of mouth has long been extolled by marketers far and wide as one of the strongest, most cost-effective tools in gaining new customers and increasing brand awareness. A recommendation of a product or service from a friend, peer or associate is almost as good as a ‘done deal’.

So, in today’s modern connected world of online communications and social media (Facebook is regularly getting over 1 billion users daily), where does the traditional word of mouth stand? Please step forward and go straight to the top of the class ‘Online Review’. As once stated by social media expert Brian Solis “Welcome to a new era of marketing and service in which your brand is defined by those who experience it”.

Online product or service reviews make a big impact on purchasers’ expectations and decisions.  A survey from PowerReviews says that buyers not only look to online reviews for more information, but the majority (57%) prefer to visit e-commerce sites that offer reviews. They also noted that 90% of buyers stated that buying decisions were influenced by online reviews. Ratings and reviews scored second only to price as the most important consideration affecting a purchase decision in the survey.

To help your organization attract more and improve your online reviews, Nellie Alkap on Forbes put together 6 simple steps to get customers to review your business online:

 

1. Setup profiles on multiple review sites.

Consider all the sites that are relevant to your business, e.g. Yelp, TripAdvisor, Trustpilot, LinkedIn to name a few. Also try to get your product listed on partners App stores or market places.

 

2. Ask your customers.

Might seem like a no brainer, but the easiest way to increase your reviews is just to simply ask!

 

3. Make it easy to leave reviews.

Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. Put direct links to your review profiles in multiple places; for example, a follow-up email, newsletter, and your website.

4. Incentivise reviews, but don’t buy

Often offering a small incentive is a good way to show your appreciation to loyal customers.

5.Thank your reviewers.

Again, a relatively simple task, but one often ignored by organizations.

 

6. Make reviews a part of your overall work processes.

Make sure that all customer service and sales employees understand the importance of soliciting reviews from the customers they work with.

If you would like help generating and/or improving your organizations Online Reviews, please contact us today.

Pin It on Pinterest